Thinking Ecommerce Blog is a blog all about businesses contacted online. Many are ecommerce shops, while others are physical businesses with online presence. All face a variety of issues.
Here are some of the many complex and thorny issues an ecommerce business must address:
Site Management
Website hosting, site maintenance, updating of software on the site as well as content.
Security and Privacy
E-security is a huge concern, and privacy policies must be drafted carefully. Customers must know that their data is safe or they won’t buy.
Shopping Cart and Other Software
What are the best ecommerce solutions? What’s affordable? What’s up-to-date? How do customers want to pay? Are credit cards worthwhile or is a Paypal-only solution best?
Certifications
Are you a Better Business Bureau member? Is it worth it? What about things like Veri-sign? How about consumer-oriented memberships like Angie’s List?
Customer Service
Are you fully available to address your customers’ needs? Is it too much of a time suck? Are customers able to give good feedback? Are they able to hurt you with negative feedback? Is there a clear system in place? Is online chat a good customer service option?
Sales and Marketing
How’s your SEO (search engine optimization)? Are you using Adwords or other Search Engine Marketing tools? What about affiliate marketing? What about the dreaded cold calling?
Social Media
Twitter, Facebook, Linked In…what’s best for you?